The Yes Men used Chevron’s advertising idea and exaggerate the fact. In the original version of the “we agree”, Chevron used several print ads to make an interactive advertisement. On their site, these print ads are designed as vote print ads. They build this kind of system in order to show the amount of the people who agree with the concept they’ve put on their print ads.
On the other hand, Yes Men used the same idea of “We Agree”. But the difference is that Yes Men used larger print ads and the photos they used are more related to the problems that the oil or oil companies had brought to the environment and people. In the Yes Men version of We Agree, the theme is more obvious than the original version. And for the photos these different two versions had under or beside the print ad, Chevron used people’s faces to show that they are a company that like common “people”, and for the Yes Men’s ad, they also used people’s faces, but they used photos that combines people’s faces with the environment with the problems that brought by the oil and the oil company. So in the Yes Men version of the We Agree, they exaggerate the fact rather than the data of who agree with the concept. The most important thing of the Yes Men version is the signature of Rex Northen (Executive Director, Cleantech Open) and Desmond King (president of Chevron Technology Ventures) with a big stamp of “We Agree”. This made the ad more powerful and believable than Chevron’s original version. So at this point, Yes Men made the “fake” We Agree more powerful than the original version, and they made it ironic.









